What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies,...

"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--...

For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes...

Do you have a hobby you wish you could indulge in all day? Now is the perfect time to take that passion and make a living doing what you love. Marketer Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader; then one day he turned on a video camera, and by using the secrets revealed here, transformed...

"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our...

Sharing 20 lessons from the worlds most ubiquitous brand to help you better engage your customers and prospects; this book delivers case studies featuring some of the worlds most innovative brands that have integrated lessons from Google into their own marketing strategy. --

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and...

Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values.