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Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Formats
Description
What Great Brands Do shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake and have achieved higher-than-average profit margins as a result. What do these great brands have in common? What Great Brands Do shows how these firms rely on a brand-as-business management approach to grow and succeed in tough economic...
Author
Publisher
St. Martin's Press
Pub. Date
2016
Language
English
Description
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....
4) Frito Lay
Author
Series
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Formats
Description
"Grab a snack! This title is packed with the history of Frito Lay through narrative nonfiction, informative sidebars, Fun Facts, and more."
Author
Series
Publisher
Houghton Mifflin Harcourt
Pub. Date
[2019]
Language
English
Description
"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Description
Do you have a hobby you wish you could indulge in all day? Now is the perfect time to take that passion and make a living doing what you love. Marketer Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader; then one day he turned on a video camera, and by using the secrets revealed here, transformed...
8) Hershey
Author
Series
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Formats
Description
"What a sweet treat! This title is packed with the history of The Hersey Company through narrative nonfiction, informative sidebars, Fun Facts, and more."
Author
Publisher
Random House
Pub. Date
c2008
Language
English
Description
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space,...
10) Pixar
Author
Series
Publisher
World Book
Pub. Date
[2019]
Language
English
Description
Introduces readers to Pixar, covering its history, franchises and products, and worldwide impact.
Author
Publisher
Harper Business
Pub. Date
c2011
Language
English
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
13) Nintendo
Author
Series
Publisher
World Book
Pub. Date
[2019]
Language
English
Description
Introduces readers to Nintendo, covering its history, franchises and products, and worldwide impact.
14) Star Wars
Author
Series
Publisher
World Book
Pub. Date
[2019]
Language
English
Description
Introduces readers to Star Wars, covering its history, franchises and products, and worldwide impact.
Author
Publisher
Kogan Page
Pub. Date
Not Supplied
Language
English
Formats
Description
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.
Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains
16) YouTube
Author
Series
Publisher
World Book
Pub. Date
[2019]
Language
English
Description
Introduces readers to YouTube, covering its history and worldwide impact.
17) Disney
Author
Series
Publisher
World Book
Pub. Date
[2019]
Language
English
Description
This series introduces readers to twelve influential brands and their franchises, covering the brands' histories, sub-brands and merchandise, and worldwide significance. Each title features engaging infographics, informative sidebars, vivid photographs, and a glossary.
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Formats
Description
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for...
19) Minecraft
Author
Series
Publisher
World Book
Pub. Date
[2019]
Language
English
Description
Introduces readers to Minecraft, covering its history, franchises and products, and worldwide impact.
Author
Publisher
HarperCollins Leadership, an imprint of HarperCollins
Pub. Date
[2025]
Language
English
Description
"Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses." -- Adapted from Goodreads.
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