Personal brand management : marketing human value
(Book)

Book Cover
Average Rating
ISBN
9783030437435, 3030437434
Status
AMC Mondor-Eagen Library - General
HF5415.12 .W355 2020
1 available

Description

Loading Description...

Copies

LocationCall NumberStatus
AMC Mondor-Eagen Library - GeneralHF5415.12 .W355 2020Available

More Details

Format
Book
Physical Desc
xvi, 164 pages : illustrations ; 24 cm.
Language
English
ISBN
9783030437435, 3030437434

Notes

Bibliography
Includes bibliographical references and index.
Description
"This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book's conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this 'personal' engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice."--Publisher's description.

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

NoveList

Citations

APA Citation, 7th Edition (style guide)

Waller, T. (2020). Personal brand management: marketing human value . Springer.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Waller, Talaya. 2020. Personal Brand Management: Marketing Human Value. Cham: Springer.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Waller, Talaya. Personal Brand Management: Marketing Human Value Cham: Springer, 2020.

MLA Citation, 9th Edition (style guide)

Waller, Talaya. Personal Brand Management: Marketing Human Value Springer, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Loading Staff View.