For the culture : the power behind what we buy, what we do, and who we want to be
(Book)
Description
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Copies
Location | Call Number | Status |
---|---|---|
AMC Mondor-Eagen Library - General | HF5415 .C5455 2023 | In transit |
Location | Call Number | Status |
---|---|---|
Gardner Levi Heywood Memorial Library - Nonfiction | 658.8/COLL | Available |
Leominster Public Library - Adult | 658.8 COLLINS | Available |
Pittsfield Berkshire Athenaeum - Adult | 658.8 Collins | Available |
Westborough Public Library - Non-fiction | NONFICTION BUSINESS MARKETING COLLINS | Available |
Westminster Forbush Memorial Library - General | 658.8 COLL | Available |
More Details
Format
Book
Edition
First edition.
Physical Desc
vii, 294 pages : illustrations ; 25 cm
Language
English
ISBN
9781541700963, 1541700961
Notes
Bibliography
Includes bibliographical references (pages 257-278) and index.
Description
"We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities. Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows readers how they can do the same. With a deep perspective based on a century's worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give readers the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Collins, M. (2023). For the culture: the power behind what we buy, what we do, and who we want to be (First edition.). PublicAffairs.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Collins, Marcus. 2023. For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. New York: PublicAffairs.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Collins, Marcus. For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be New York: PublicAffairs, 2023.
MLA Citation, 9th Edition (style guide)Collins, Marcus. For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be First edition., PublicAffairs, 2023.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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