The influencer code : how to unlock the power of influencer marketing
(Book)

Book Cover
Average Rating
Contributors
Itzler, Jesse, writer of foreword.
ISBN
1578268249, 9781578268245
Status
AMC Mondor-Eagen Library - General
HF5414 .R87 2020
1 available

Description

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Copies

LocationCall NumberStatus
AMC Mondor-Eagen Library - GeneralHF5414 .R87 2020Available
LocationCall NumberStatus
Worcester Main Library - Nonfiction658.827 RUSSELLChecked out

More Details

Format
Book
Physical Desc
xii, 384 pages : illustrations ; 23 cm
Language
English
ISBN
1578268249, 9781578268245

Notes

Description
"The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big--and, more importantly--loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality." --Amazon.com.

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Citations

APA Citation, 7th Edition (style guide)

Russell, A., & Itzler, J. (2020). The influencer code: how to unlock the power of influencer marketing . Hatherleigh Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Russell, Amanda and Jesse, Itzler. 2020. The Influencer Code: How to Unlock the Power of Influencer Marketing. United States: Hatherleigh Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Russell, Amanda and Jesse, Itzler. The Influencer Code: How to Unlock the Power of Influencer Marketing United States: Hatherleigh Press, 2020.

MLA Citation, 9th Edition (style guide)

Russell, Amanda,, and Jesse Itzler. The Influencer Code: How to Unlock the Power of Influencer Marketing Hatherleigh Press, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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