Influencer marketing. Marketing is evolving
The biggest misconceptions about influence
The four types of influencers
Step one: Always start with the end in mind. Setting smart goals
The roles influencers can play across your business
Step two: Observe and identify. Influencing your customer
Measuring an influencer's influence
Step three: Connect. Crafting the irresistible influencer opportunity
Making the approach to your inflencer
Defining the relationship
HIIM: High impact influence measurement
The keys to developing killer inflencer marketing content
Applying the principles of influencer marketing. The code in action
